US-based Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, has revealed in its Metaverse Awareness Survey, which was conducted by YouGov, that gamers in the US are more interested in playing games, than earning incomes.
Gamers based in the US are very keen to use their crypto in the metaverse but believe that the development of the metaverse is in the very early stages.
The survey was conducted in May 2022 on 1000 adults who were using a PC, gaming console, and mobile for playing games.
Commenting on this report, Globant Chief Technology Officer for North America Nicolas Avila said that US gamers see the technology as capable of expanding the realm of possibility in gaming.
“We anticipate this mindset spreading to more people across industries as awareness of the metaverse and its potential increases”, Avila adds
According to the survey, 40% of participants felt uneasy about advertising in the metaverse, compared to 35% who stated they were unsure and 25% who were comfortable.
Nearly half (46%) of respondents who were asked specifically regarding the tracking of the eye and head movements said they would feel uneasy with these measurements.
When asked by US gamers whether free makes any difference for their usage of the metaverse, it found that close to 44% of the users would accept advertising in the metaverse, if they are provided with free access to applications, games, and places.
According to the survey, 52% of gamers believe the metaverse will change the video game industry and nearly 41% think that the metaverse will have a positive impact on the industry.
The survey also found that 40% of respondents believe the hype around metaverse gaming is justified, while 30% of respondents weren’t sure.
In metaverse games, around half of players are more interested in ‘playing’ than ‘earning’, yet a sizable portion of players perceive value in combining playing and earning, the survey points out.
Of the gamers surveyed, 49% are more interested in playing and only 11% are more interested in earning and nearly 40% would like some mix of both playing and earning within metaverse games, the survey revealed.
The majority of gamers believe they can define the metaverse, although this group’s familiarity and interest with the topic still need to grow.
Only 39% of respondents think the gaming metaverse will be fully developed in less than five years, while +-38% think it will take longer.
Metaverse market share
The report also found that Meta is the biggest company with over 73% market share, followed by Epic Games/Fortnite with 27% share, Roblow with 21% share, The Sandbox with 15%, and Niantic with 10% share.
Over 34% of respondents expressed interest in purchasing, trading, or earning cryptocurrencies within the metaverse, nearly 45% were uninterested, and on average 20% were undecided.
Of the 1000 gamers, Men (41%) and 18-44-year-olds (37%-47%) expressed higher levels of interest in these transactions.
Who was surveyed
The poll, which was sponsored by Globant and carried out by YouGov, was conducted on American adults above 18 years of age, who played more than three hours of video games a week on their personal computers, console, and/or mobile platforms.
Gamers who exclusively play on mobile devices were excluded from the poll, and the data was weighted to be typical of the American gaming population as a whole.